
Developing Style: How The Washington Post Discovered Women’s Issues
by Thomas R. Schmidt, PhD, Research Fellow, Wayne Morse Center for Law and Politics
In 1969, the Washington Post was the first major American newspaper to replace its women’s pages with a lifestyle section. Introducing the Style section was one of the most lasting legacies of famed Post editor Ben Bradlee. As he later described the launch of Style, “We wanted to look at the culture of America as it was changing in front of our eyes. The sexual revolution, the drug culture, the women’s movement. And we wanted to be interesting, exciting, different.”1