This presentation explores the term “squaw” as an element of discourse that frames a version of indigenous female-ness. The speaker is developing a theoretical perspective of representational ethics for media and popular culture that examines the question of who has the right to represent others, under what circumstances, and in what ways. Whether in television programs, films, advertisements, or in popular music such as hip-hop and rap, women are generally absent, under-represented, or misrepresented. Women of color are often invisible. When Native women are seen it is usually in one of two stereotypical portrayals: Indian princess (young, female noble savage) or squaw (older woman/drudge). Place and landform names, products, and references in literature and popular culture that use the word “squaw” contribute to a climate of stereotypical thinking about Indian women, and limit imaginative possibilities and narrow self-perception. A visual analysis of names, products, and places illustrates the persistence of this term.